Your Growth Engine in the Digital Arena

ShadowTactics Marketing Ltd turns clicks into revenue for e-commerce, SaaS and B2B brands across Europe and beyond.

What We Do

Who We Are

We are a Malta-based performance-marketing powerhouse founded in 2018 and laser-focused on measurable growth.

Our DNA

  • Data first. Decisions born from numbers, not assumptions.
  • Agile always. Two-week sprints, instant iteration.
  • Radical transparency. Real-time BI dashboards for every euro.
  • Performance obsessed. ROI, LTV, CLV – we live and die by them.
€30M+
ad spend managed
11
active countries
97 %
client retention

growth ideas

Core Services

PPC & Paid Social

Google, Meta, TikTok, LinkedIn — ROAS-oriented campaigns fuelled by rigorous testing.

SEO & Content

Technical SEO, topical authority, link outreach, digital PR.

Analytics & BI

GA4, BigQuery, Looker Studio dashboards that uncover every euro in your funnel.

Creative Studio

High-converting ad creatives, video snippets and motion graphics powered by data insights.

Email & Lifecycle

Segmentation, automation and deliverability fine-tuning for explosive CLV growth.

Conversion Optimisation

UX audits, heat-maps, split tests — up to +48 % lift in checkout rates.

Our Workflow

Selected Case Studies

European Fashion Brand

+325 % revenue in 6 months via full-funnel Meta & Google campaigns, smart bidding and dynamic creatives.

B2B SaaS (UK)

215 % MQL increase and 20-day shorter sales cycle using LinkedIn Ads, nurture automations and targeted webinars.

Online Grocer (DE)

-38 % CPA after CRO audit, heat-map optimisation and micro-copy testing on mobile checkout.

FAQ

How long does onboarding take?

Discovery call, KPI mapping and asset hand-off usually take three business days, followed by a 10–14-day setup sprint.

What is the minimum monthly ad budget?

We recommend at least €3 000 for meaningful PPC testing; for growth-stage SaaS we often begin at €8 000 to accelerate learning.

Can you work on CPL or CPA?

Yes — after a 60-day calibration period with transparent cost and revenue data. Hybrid retainers tied to revenue or profit share are common.

Do I keep the ad accounts and data?

Absolutely. You own every asset: ad accounts, pixels, GA4 properties, creative files and Looker dashboards.

Which markets do you cover?

We run campaigns across EMEA, North America and APAC. Localisation includes language-native copy and geo-specific compliance checks.

How is reporting handled?

24/7 Looker Studio dashboards plus a narrative report every sprint highlighting key wins, blockers and next steps.

Let’s Talk